A fictitious cheesecake cafe company developed for a branding class. Exploring how to develop a company’s language, target audience, identify competitors, and more. Process work beginning from sketches to final renders, further exploring how to translate a logo into a full fledged brand identity. From designing physical merchandise, print advertising, and digital footprints for users to experience.
Wordmark
Symbok
Logo
A fictitious cheesecake cafe company developed for a branding class. Exploring how to develop a company’s language, target audience, identify competitors, and more. Process work beginning from sketches to final renders, further exploring how to translate a logo into a full fledged brand identity. From designing physical merchandise, print advertising, and digital footprints for users to experience.
Wordmark
Symbok
Logo
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